White Flint Partnership Announces Support for Community’s Preferred Name of ‘Pike District’ to Market the Corridor
Team of Property Owners Agree to Support Name, Based on Extensive Community Feedback, Market Research
The White Flint Partnership today announced its full support for the name “Pike District” to be used for regional marketing and branding of the corridor along Rockville Pike, from North Bethesda to the Rockville city limits. “Pike District” emerged recently as the community’s clear preference, following a comprehensive market research and community input process that included direct feedback from a variety of stakeholders and culminated in a public charrette that allowed participants to share their preferences among 10 finalist names.
Representatives of the White Flint Partnership attended a presentation on the results of this public charrette at a meeting this morning of the White Flint Downtown Advisory Committee.
The White Flint Partnership is a coalition of area real estate firms that are heavily invested along the noted corridor. Members of the White Flint Partnership include Federal Realty, Gables Residential, the JBG Companies, Lerner Enterprises, Saul Centers, and the Tower Companies.
The firms that make up the partnership have been working collaboratively for many years in support of a broad vision of the future of the corridor. Together, the firms are looking to help implement the joint community vision and ensure better coordination of the development projects and supporting infrastructure that are planned in the White Flint Master Plan approved by the Montgomery County Council.
Partnership members stressed that the use of ”Pike District” for the purposes of marketing the economic development district is not intended to impact existing postal addresses or city/town designations for any businesses or residences in the area. The name’s use would be more for broader marketing of the corridor in real estate circles, similar to terms like the I-270 Technology Corridor or the R&B (Rosslyn & Ballston) Corridor in Arlington, Virginia.
“Based on market research and the great feedback provided by the community, we are confident that the name ‘Pike District’ can help to create a memorable brand for the area and put this vibrant economic development district on the map,” noted the members of the White Flint Partnership, in a joint statement. “We look forward to working with the County to make the Pike District a national model among 21st century, transit-oriented, walkable communities where people will want to live, work, play and thrive.”
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About the White Flint Partnership
The White Flint Partnership is a unique alliance of property owners organized to work together and with the community and the government. Formed in 2008, it put its interest behind revising the County’s Sector Plan for the White Flint area to ensure its future as a successful commercial and residential corridor.